CLARITIN
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Agency. EnergyBBDO – Role. Creative Director
In 2017 I helped launch the first ever global platform for Claritin, creating hundreds of assets including TVCs, OLVs, social, display, a new website, brand activations, and brand platform work; all helping Claritin retake the #1 position in the allergy segment. Below are just a couple of my favorite pieces.
Wonderful Weather Alerts
Spending time outdoors has been proven to make us happier and healthier, but as soon as spring is in bloom, allergy sufferers tend to stay indoors.
To help encourage these people to get outside, we created the first ever weather alerts designed to drive these people outside as soon as it was beautiful out.
Endangered Words
Americans spend an astounding 95% of their lives indoors. As part of Claritin's #BeAnOutsider campaign we created a short film to illustrate the far reaching consequences of this "indoor epidemic".
