Test Project Panel

Old Forester

Old Forester
Case Study
Extra

Extra
Interactive
Lay’s

Lay’s
Integrated Campaign
McAfee

McAfee
Integrated Campaign
Chicago Children’s Museum

Chicago Children’s Museum
Experiential
Raid

Raid
Out of Home
Rosetta Stone

Rosetta Stone
Integrated Campaign
ZTE Axon M

ZTE Axon M
Case Studies
Claritin

Claritin
Case Studies
Raid

THE ART OF KILLING

Details 
Agency. EnergyBBDO – Role. Creative Director

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Raid Ant & Roach Spray kills roaches 7x faster than the leading competitor, but consumers weren’t giving the brand credit. Our brief was to develop an out of home ad bringing the claim to life.

Raid kills roaches so fast, you could say they've turned killing into an art – so we commissioned Vault49 to create three massive pieces of experiential art, entirely out of dead roaches. Then we used that process to create a docu-style video shared on Raid's Facebook and YouTube channels.

Each piece of #RoachArt was created with 20,000 dead roaches, the same amount found in a roach-infested home. 

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Case Study

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"The makers of Raid roach spray just did something artistic, and it's quite possibly the weirdest project of all time."

VIRALNOVA

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Test Project Panel

Old Forester

Old Forester
Case Study
Extra

Extra
Interactive
Lay’s

Lay’s
Integrated Campaign
McAfee

McAfee
Integrated Campaign
Chicago Children’s Museum

Chicago Children’s Museum
Experiential
Raid

Raid
Out of Home
Rosetta Stone

Rosetta Stone
Integrated Campaign
ZTE Axon M

ZTE Axon M
Case Studies
Claritin

Claritin
Case Studies