DO US A FLAVOR
Description
Agency.EnergyBBDO – Role.Creative Director
How do you get a bunch of 20-somethings to talk about a 75 year old potato chip company? Invite them to create your next great flavor, and let them express themselves through your brand.
Lay’s “Do Us A Flavor” was a year long program built from the ground up to activate Millennials across every major social network. It became the most successful engagement program in Frito-Lay's global history, generating Billions of earned impressions and $100,000,000 in additional sales for the brand.
Case Study
1,271,613 hours spent creating* 14.4 Million flavors on DoUsAFlavor.com
*Also, sharing, reviewing, and trolling
4.8 Billion PR Impressions.
“When the inventory of the finalist flavors arrived in stores, they were gone in two hours. People were selling bags online for $35.”
ANN MUKHERJEE
President, Global Snacks Group and PepsiCo Global Insights
