H*COMMERCE
THE BUSINESS OF HACKING YOU
Details
Agency. TribalDDB – Role. Associate Creative Director
Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce.
We teamed up with Seth Gordon (The King of Kong, Horrible Bosses) to bring it to life through a feature-length film that told the real life stories of hackers and their victims. The film was promoted and housed on Stophcommerce.com which included information on how to protect your digital life with McAfee products.
Movie Trailer
In 12 weeks the program generated 6 Million viral impressions, 500,000 blogged conversations, and a 150% brand awareness lift.
StopHCommerce.com aired the full documentary in 6 weekly episodes. Each episode also offered people a non-linear story experience, allowing them to go deeper into the subjects and topics they found most interesting.
