create a smaller world
Details
Agency. EnergyBBDO – Role. Creative Director
Millennials view life experiences as social currency. Knowing this, we set out to prove that Rosetta Stone is not only the easiest way to learn a second language but is the key to creating a more connected, creative world.
Partnering with VICE, we created in integrated campaign, including an original documentary series where we followed four millennials – armed with Rosetta Stone - to show how far a new language could take them.
Case Study
The Smaller World documentaries aired monthly on four of VICE's most popular channels and on RosettaStone.com, netting 22 Million views.
On social media, viewers could find bonus content as well as participate for a chance to win a subscription, leading to a 265% increase in followers.
